Subway is an example of exceptional marketing in the food service industry. First of all, their slogan, “Eat Fresh,” generates an association with clean, healthy food. Also, their spokesperson Jared was an example of how eating Subway could help a person become healthy from eating their food. This marketing association led me to be a huge fan of their food. I consistently chose to eat their food as a teenager because I believed it to be healthy food as opposed to other sources of fast food. I wanted to eat healthy food because it is a social norm to be skinny in this day and age. One can become a social outcast by being overweight or seemingly unhealthy in appearance. This is why I consistently chose to eat their food, to avoid ridicule for being overweight.
Subway’s fresh food policy is a sustainable food consumption policy because fresh food needs to be from a local source, cutting down on fuel and energy consumption. Also, Subway claims to not contain any genetically modified organisms, which is more healthy for the human body. A major societal issue associated with Subway is obesity. Subway’s marketing suggests that an obese man can lose a lot of weight from eating their food over a long period of time. My view on the social norm for body image and health is that someone should not be an outcast for being overweight, but at the same time they should be encouraged to eat healthy and make healthy decisions to reach a healthy weight that they can sustain without using unhealthy means to get there.
Hello Tam
My name is Justin and I wrote about the commodity of convenient food. In our country today, fast food and food delivery services have become a social norm. my post described how this trend has many negative implications, like obesity and climate change. Like you I’m a huge fan of Subway. I enjoy their wide variety, and rather healthy food, at least compared to other fast food chains. You’re right about society’s norm of a thin and healthy body, in honesty, I think that’s good view because in the long run it promotes healthiness.
Check out my post: http://sites.psu.edu/geog30/2016/03/02/44910/
Hey Tom! My name is Shelby and I’m from Doylestown, PA! Here is a link to my post..https://wp.me/p3RCAy-bGv
After reading your post, I realized we had many differences! Your social norm was very interesting because many people eat Subway thinking its very healthy. I talked about how after reading Eating Animals, a surplus of people in my high school started going Vegan and Vegetarian because of the gruesome things talked about in the book. In your societal norms, we talked about opposites! Obesity is a huge problem in our world and we need to cut back on the junk food we eat! I talked about nutrition and that by being a vegetarian, I eat a lot of fruits and vegetables! I really like your diagram and it is very easy to read! Good job!!
Hey Tom, my name is Landon and I’m an accounting major. I absolutely love Subway and I agree with you that the commercials of Jared, he looks healthy. There fresh food policy is true, every time I go to Subway the food looks and tastes fresh. I agree with you on the societal norm about body image, people should be excepted for who there are and not what they look like. http://geog030.dutton.psu.edu/2016/03/02/food-choice/